According to a new report by Univdatos Market Insights, the Bath Bomb Market is expected to reach USD 1.64 Billion in 2032 by growing at a CAGR of ~4%. The bath bomb market is a dynamic segment within the personal care industry, offering consumers a luxurious and indulgent bathing experience. Bath bombs are solid, compacted mixtures of dry ingredients that effervesce when added to water, releasing fragrance, color, and often nourishing or therapeutic ingredients. The market is influenced by many factors, like ongoing advancements and innovative & customized product launches that have resulted in significant growth of the market. For instance, in February 2024, the all-new lifestyle brand Sento launched its gift-set bathing experience into the UK market to help more men tap into and participate in receiving the mental health and wellbeing benefits associated with an intentional soak in the bath.

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Key Scope:

Consumers are increasingly prioritizing self-care and wellness, driving demand for products like bath bombs that provide relaxation and stress relief. The popularity of natural and organic personal care products has led to increased demand for bath bombs made with plant-based ingredients and free from synthetic chemicals. Brands continuously innovate with new formulations, scents, designs, and features to differentiate themselves in the market and attract consumers. For instance, in May 2024, in honor of Lush’s 29th birthday, the fun bathroom brand unveiled an exciting lineup of 29 new bath bombs. To reduce environmental impact, brands are transitioning to sustainable packaging materials, such as biodegradable plastics, recycled paper, and compostable materials. There is a growing emphasis on sourcing ingredients responsibly, supporting fair trade practices, and promoting transparency in supply chains. Brands offer customizable options where consumers can choose their preferred scents, colors, shapes, and ingredients, creating unique and personalized bath experiences. For instance, in November 2022, Lush launched a limited-edition Stranger Things bath bomb collaboration.

Future Outlook:

The bath bomb market is expected to grow continuously as consumers increasingly prioritize self-care, wellness, and indulgence in their daily routines. Brands that innovate with sustainable practices, ethical sourcing, customization options, and unique product offerings are likely to succeed in this competitive market landscape. For instance, the famous bath bomb brand Lush’s pots and bottles are made with 100% post-consumer recycled (PCR) plastic, saving about 65 tons of carbon dioxide and 90 tonnes of virgin plastic, or 800 barrels of oil, each year. Their carrier bags are made with 100% post-consumer recycled paper, saving 100 tonnes of carbon dioxide each year. Overall, the bath bomb market offers a diverse range of products that cater to various preferences and needs, providing consumers with an enjoyable and therapeutic bathing experience.

The report suggests that Increased Awareness Through Media is a significant factor driving the growth of the bath bomb market in the coming years. For instance, in October 2023, U.S.-based STENDERS announced on social media platforms, including LinkedIn, about their expansion of classical bath bombs at Douglas Latvia stores. Bath bombs are being innovated with added skincare benefits, unique scents, and even fun surprises that make the bathing experience more enjoyable and beneficial. Brands are offering customizable bath bombs, allowing consumers to choose specific ingredients and scents tailored to their individual needs and preferences. This personalization enhances the self-care experience. Bath bombs are an affordable way to indulge in luxury and self-care. They provide a cost-effective alternative to expensive spa treatments, making self-care accessible to a broader audience. The rising consumer interest in self-care and wellness is a multifaceted trend encompassing mental health awareness, aromatherapy benefits, the establishment of self-care rituals, media influence, product innovations, and economic accessibility. This growing focus on personal well-being drives demand for bath bombs, as they offer an easy and enjoyable way for individuals to enhance their self-care routines and improve their overall quality of life.

Fruity Fragrance Segment Gaining Maximum Traction in the Market

The fruity fragrance segment in the bath bomb market is growing, driven by consumer demand for refreshing, invigorating, and versatile scents. Brands blend fruity scents with other fragrance profiles, such as floral or herbal notes, to create unique and appealing products. Some brands offer customizable bath bombs, allowing consumers to choose their favorite fruity fragrances or combinations. Increasing demand for natural products has led to a rise in using natural fruit extracts and essential oils in bath bombs. Eco-friendly and sustainable packaging is becoming a significant trend, appealing to environmentally-conscious consumers. Fruity-scented bath bombs often feature bright, vibrant colors and fun designs, enhancing appeal and marketability. For instance, in September 2022, Lush launched one-piece devil fruit bath bombs with fruity fragrances to attract customers of similar interest. With innovations in scent combinations, customization options, and a focus on natural ingredients, this segment continues to expand and attract a wide range of consumers. Despite challenges related to ingredient consistency and potential sensitivities, the future looks promising for fruity fragrances in the bath bomb market, supported by ongoing trends in health, wellness, and sustainability.

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Conclusion

The global bath bomb market is rapidly growing, with advancements in the consumer goods industry leading to improved outcomes. The global market is expected to increase as new innovative products are developed in the coming years. Thus, the international bath bomb market represents a significant opportunity for fast-moving consumer goods (FMCG) companies to make strategic alliances to launch innovative and user-friendly products. With continued development, more products will likely become available, improving consumer outcomes.

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